Doing good is a movement.

Crafted by and for independent retailers to offer shoppers better-for-you products with a purpose.

The Good Collective Supplements

Featured Products

Organic Multivitamin
Women’s 50+

Organic
Zinc

Botanical
Body Wash

Botanical
Body Lotion

Doing Good

Our promise to do good starts with sustainable sourcing and only the cleanest, most effective ingredients. We’re redefining wellness with transparency, integrity, and intention—creating products that not only support your health but also contribute to a healthier world.

Our commitment to doing good doesn’t stop at what’s inside the package. The Good Collective is available exclusively at independent natural food stores—and that’s intentional. When you spend your dollar at an independently owned grocery store, you’re funneling more money into your local economy, upholding sustainable and ethical business practices, and uplifting your community.

Why Shop Independent?

Supporting Local Economies

By shopping independent, you circulate more money into your local economy, sending your dollars right back into the community.

Better Business Practices

Independents care about bringing you the highest quality shopping experience; from strict product standards to exceptional customer service.

Uplifting Communities

Shopping independent puts you at the heart of your community. Connect with neighbors, get involved, and become a part of your local good food network.